What Is Email Marketing?

You might assume that email marketing is dead with the rise of social media. 

But a quality email campaign can be more effective than social media. Email marketing is expected to grow from a $7.5 billion business to $17.9 billion in 2027.  

You don’t want your business to be left behind. This article has covered how to optimize your email strategy.  

How Do Email Campaigns Work?

Any time your business sends an email to a customer or a potential customer, you engage in email marketing. All these fall under the same umbrella, from regular newsletters to exclusive deals for subscribers.

Email is an ideal way for marketers to stay in touch with customers. Many businesses offer newsletter sign-ups on their websites, allowing them to regularly nudge their customers toward a product or service.

Email also lets you target a particular customer or group of customers. One opportunity is to contact customers on their birthdays to offer them a special deal.

Why Do Companies Choose Email Marketing?

Perhaps the biggest advantage an emailing service has is price. Whereas buying ad space—whether on social media, a website, or in print—is expensive, email is not.

Experts say companies generate $36 for every $1 spent on an email blast. 

It’s also an easy way to catch your customer’s eye. Today’s email marketing tools allow you to set up a campaign quickly and schedule future blasts. 

What Are the Best Email Marketing Strategies?

Let’s start with one thing you shouldn’t do: buy email lists.

These are ubiquitous and tempting—a list of people who could be interested in what your business offers.

But the risk outweighs the reward: You’re spamming people, and everyone hates that. You’ll alienate potential customers who will not hesitate to mark your messages as spam.

Instead, build a list organically. Offer people a discount if they sign up for your newsletter. Build a pop-up form on your website. This way, you’ll know that your email list includes only people who want to be there.

Another method you can use is having a conversation with your customers. Don’t just use the newsletter to promote your products—use it as an opportunity to engage them.

This can include sending out surveys, thanking customers for their loyalty, or highlighting your company’s charitable efforts.

How Does Email Lead to Sales Conversions?

The tough part of this marketing strategy is hitting that right balance where you communicate with customers but not so often that you’re spamming them. The open rate for emails is highest when businesses send two emails per month. 

It’s also smart to have a sound reason for sending the emails, such as a sale or an update on an anticipated product. Personalizing your offers or coupons is also an effective email marketing tool. 

Ready to Start Your Next Email Campaign?

Every business wants an inexpensive, effective way to reach existing customers and engage new customers. 

If you want more helpful email marketing tips, contact Qwery M today.